From November 7 to 22, 2026, Cremona once again transforms into the capital of indulgence! This year, the Nougat Festival extends the celebrations to a full sixteen days (three complete weekends) to honor the sweet symbol of the city.

The official theme of this 29th edition is “Beyond the Border,” an invitation to blend local history with the desire to innovate. Taking up this challenge is one of the event’s “three musketeers”: Rivoltini Alimentare Dolciaria, the historic main sponsor ready to amaze us with initiatives that are truly out of the ordinary.

Curious to find out what Rivoltini will bring to the square this year? Here’s a spectacular preview of what’s coming:

• The toast you didn’t see coming: Are you ready to try “Nougat alla Spritz”? The company has created a surprising pairing to bring together two absolute icons of Italian taste in a single recipe.

• Sweetness takes to the court: To celebrate the great successes of the tennis world, Rivoltini’s master artisans have created an incredible, eye-catching giant “Nougat Racket.”

• The optical (and delicious) illusion: Thanks to the collaboration with Parma-based company Furlotti, at the stands you’ll be able to admire a realistic Prosciutto di Parma… made entirely of nougat!